THE REAL CHALLENGE OF SUSTAINABLE DESIGN

Prius is not the solution, and Hummer is not the problem.

Here's a special edition of Icon-o-Cast -- a presentation by Jeff Smith, CEO of Lunar, and Nirmal Sethia, Director of the Center for Business and Design at Cal Poly Pomona, about a new way of thinking about the challenges of sustainable design. Includes considerations for businesses, designers and consumers.

Prius is not the solution; Hummer is not the problem.

Download Windows Media version here (54MB)

Download iTunes version here (66MB)         

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Download MP3 audio file here