Expressions - Jan. 15, 2009: Lunar's TBA project is an exploration into the elemental powers of creative expression. Building on Don Norman’s insights about reflective, visceral and behavioral design approaches, TBA means Think, Behold and Act.
Lunar’s project explores the power of creative expression to make people stop and take notice...to compel them to Stop+Think, Stop+Behold, Stop+Act or Stop+do all three.
In this Icon-o-Cast episode, Lunar Creative Director Ken Wood (who led the "Think" exploration) discusses with Lunar's Jeff Smith and John Edson a collection of chair concepts that respond to common habits of daily living, generally considered to be bad habits.
Rather than focus on design solutions that seek to mitigate the effects of bad habits or change the individual with the bad habits, Ken's team developed designs that honor, celebrate and playfully interact with those habits through their design.
The episode also includes Don's perspectives on the concepts.
The chair concepts are available here (pdf).