Creating Cults and Cultures With Design

In today’s Fast Company “Powers of Design” blog post by LUNAR’s John Edson:

“Building enthusiastic, obsessive love for your company's products begins with enthusiastic, obsessive love for design. Is design on the CEO's list of legacy objectives? If not, the design activity is often about creating better window dressing or optimizing a product for usability--but not about creating a remarkable offering.”

Read the post.