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« April 2009 | Main | June 2009 »
LUNAR President, John Edson, will be speaking at the upcoming Sustainable Brands ’09 conference in Monterey, CA.
His presentation, “Strategy by Design: Incorporating Design Thinking into Your Business,” will be at 4pm on Monday June 1st.
John will be discussing how a simple “design for sustainability” framework can help craft the direction of a company, ensure higher quality and more desirable products, and craft a tighter integration between business strategy, execution and communication.
Lunar’s Travis Lee was recently invited to be a part of AutoDesk’s Green Leaders series. In this video, he shares his passion for sustainable design and his vision for a more sustainable future.
As designers, we have a panoply of motivations. We want our clients to be happy, for their products to sell in the millions, for our peers to admire us, for our work to matter to people, to make a difference in the world.
But now I realize all that is meaningless.
What we really want is for our work to be featured in the music video at the top of the charts. Check it: Boom Boom Pow by the Black Eyed Peas uses the HP TouchSmart PC to frame their hypnotic vision of the future (after a quick note from will.i.am).
For 15 years, we’ve been a partner to HP, working side by side with legions of designers, engineers, marketers, and business managers to look into the future. That’s where all of our work happens – in the future. And the Black Eyed Peas testament is that, for now, we’ve helped give birth to a design that even after its release, still feels like it represents something we aspire to achieve. The line sums it up, “I’m so three thousand and eight, and you’re so two thousand and late.”
To be clear, we’re not taking the full credit here. LUNAR worked with the design team at HP – and together we enjoyed the warmth of a visionary charter to create a computer that moves beyond computers to become something else, an artifact in the home that finally feels like it belongs there.
And now, back to work. Back to the future.
-- John Edson
I noticed these solar-powered parking meters sneak into my San Francisco neighborhood, Hayes Valley, on a busy street lined with design shops, cafes and restaurants. The Civic Center area tends to be a hotbed for green experimentation, and it was great to see innovation that adds value while being good to the environment.
This parking meter finally takes credit cards as well as coins (save those precious quarters for your laundry), and LEDs facing the street indicate whether you've overstayed your welcome. The "more" and "less" buttons apparently allow you to allocate your intended stay.
My dream feature: if lunch is going a little overtime, it simply draws more funds from your credit card, a "pay as you go" model to make city parking a little more stress-free.
-- Ron Goldin