Strategy by Design

LUNAR President, John Edson, will be speaking at the upcoming Sustainable Brands ’09 conference in Monterey, CA.

His presentation,  “Strategy by Design: Incorporating Design Thinking into Your Business,” will be at 4pm on Monday June 1st.

John will be discussing how a simple “design for sustainability” framework can help craft the direction of a company, ensure higher quality and more desirable products, and craft a tighter integration between business strategy, execution and communication.